Vente-privee.comVente Privée is a leader in private e-sales companies, was founded by Jacques-Antoine Granjon. Since 20 years he made a success as a wholesaler off line by selling out end of brands’ series for small supermarkets and discount chains. The new conception of 2001 supposed selling of brands’ end series through the internet during time limited sessions and with limited access.
In 2006 Vente Privée organized around 470 sales events; in 2007 the estimated number was 700. The society is very profitable. The turnover nearly doubles per year, as well as the number of supplying partners is growing very fast.
The name Vente Privée is due to the principle of limited access for purchases: subscription is obligatory through a reference person’s e-mail. The sales are usually hold in 3 days sessions where brands’ end-stocks sale out with considerable discounts.
The business model of private sales allows big suppliers to stock out their warehouses at the end of the series and moderating seller (Vente Privée) to suggest their selected publics enjoying the brand items for considerable discounted prices.
The sales are released on “event” basis, creating the appeal of exclusiveness and cut down prices.
Nowadays the sales are hold by invitation and take place up to 15-18 times a week.
The range of the products sold is very wide, nevertheless the main sales are still in men, women and children clothes. Discount range can fall down to 70-80 per cents, in general the price are really very interesting, but the chance to seize a grand brand article can be afforded for those who perform purchasing within several minutes since the sales session starts at 7 a.m….
Vente Privée makes huge investments for internal logistics. New warehouses are bought in advance to assure the future sales turnover. New logistic system allows to stock out the warehouses 2-3 times a day. The expansion in other European countries has started by Germany and Spain. For future logistic improvement Vente Privée considers the partnership with DHL.
The main disadvantage Vente privée reproached for is an important delay of delivery that can reach 3-4 weeks.
Presentation options are on reinforced by 8 collaborating teams of shooting and 18 freelance photographers producing about 400 references by week. About 400.000 euros were invested in the own music studio where about 700 music items have already been created.
Vente Privée makes further focus on regularly renovated animation. The next ambition of private sales is to create an appeal for selected customers to visit regularly the site and create a club ambience.
Customer relationships department counts about 50 persons,
assuring right interaction between the privileged auditorium and private sales club. Vente Privée has its supporting blogg (moderated by Cecile de Rostand) as well as an external call center in Lille.
The business model of private sales allows big suppliers to stock out their warehouses at the end of the series and moderating seller (Vente Privée) to suggest their selected publics enjoying the brand items for considerable discounted prices.
The sales are released on “event” basis, creating the appeal of exclusiveness and cut down prices.
Nowadays the sales are hold by invitation and take place up to 15-18 times a week.
The range of the products sold is very wide, nevertheless the main sales are still in men, women and children clothes. Discount range can fall down to 70-80 per cents, in general the price are really very interesting, but the chance to seize a grand brand article can be afforded for those who perform purchasing within several minutes since the sales session starts at 7 a.m….
Vente Privée makes huge investments for internal logistics. New warehouses are bought in advance to assure the future sales turnover. New logistic system allows to stock out the warehouses 2-3 times a day. The expansion in other European countries has started by Germany and Spain. For future logistic improvement Vente Privée considers the partnership with DHL.
The main disadvantage Vente privée reproached for is an important delay of delivery that can reach 3-4 weeks.
Presentation options are on reinforced by 8 collaborating teams of shooting and 18 freelance photographers producing about 400 references by week. About 400.000 euros were invested in the own music studio where about 700 music items have already been created.
Vente Privée makes further focus on regularly renovated animation. The next ambition of private sales is to create an appeal for selected customers to visit regularly the site and create a club ambience.
Customer relationships department counts about 50 persons,
assuring right interaction between the privileged auditorium and private sales club. Vente Privée has its supporting blogg (moderated by Cecile de Rostand) as well as an external call center in Lille.
4 commentaires:
After having done an exhaustive search online for more detail on the business, I have come up with little. My questions are as follows:
1. How are they paid by brands? Is it a % of sale value or a straight commission on each item sold?
2. Do they guarantee a certain amount of branded goods sold per sale to the brand?
3. Do they contract exclusively with each brand or do they compete with the other private sale sites for each portion of overstock?
4. How far in advance of each sale is it organised?
Great website - I work there ;). Feel free to use me johnaspley@gmail.com if you need a referrer.
If you want I can be your referrer. My email is rarcega13@hotmail.com
you also can register here www.referrerventeprivee.tk
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