Future of ventes privées
Private sales go through the tough competition period. As number of sites and products turnover increases, everyone adapts the initial concept to the current market response.
1. Product range tends to diversify – good way not to be dependent on one category’s sales.
Luxury sales are opening the door to more common brands.
2. To protect the concept of privacy some sites declare to stop the subscription. I think it would be interesting to monitor if they do.
3. High competition pushes the companies to create more and more sophisticated presentation, editorial and animation components. “Event” model and animation takes even greater importance than ever.
4. To gain new customer French “private sellers” launch their expansion to other European countries. A lot of spots have been already created, but the crucial point – logistic and CRM services will face a lot of work to set up an appropriate network.
More explanation for Vente Privee development is here, in the interview of the company CEO - Jacques-Antoine Granjon for Journal du Net:
http://www.journaldunet.com/itws/it-granjon-lecteurs.shtml
Private sales go through the tough competition period. As number of sites and products turnover increases, everyone adapts the initial concept to the current market response.
1. Product range tends to diversify – good way not to be dependent on one category’s sales.
Luxury sales are opening the door to more common brands.
2. To protect the concept of privacy some sites declare to stop the subscription. I think it would be interesting to monitor if they do.
3. High competition pushes the companies to create more and more sophisticated presentation, editorial and animation components. “Event” model and animation takes even greater importance than ever.
4. To gain new customer French “private sellers” launch their expansion to other European countries. A lot of spots have been already created, but the crucial point – logistic and CRM services will face a lot of work to set up an appropriate network.
More explanation for Vente Privee development is here, in the interview of the company CEO - Jacques-Antoine Granjon for Journal du Net:
http://www.journaldunet.com/itws/it-granjon-lecteurs.shtml
1 commentaire:
Good background. Needs better analysis of revenue sources + future revenue sources.
Growth models can be expanded...does VP have a role in market research?
Needs text links for your articles.
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