mercredi 23 janvier 2008
SOCIAL ENTREPRENEUR
Social entrepreneur: a person or organization that focus their activities on social impact on groups or society as a whole, take responsibility not only for business performance and own profitability but for social changes and rise. Usually they act through non profit or governmental institutions, but some of them are performing in private sectors.I think the expansion of SE is considerable. To my mind, we can not establish a real fact of global business turn, but nevertheless, social entrepreneurship development is on true growth. Organizations as Achoka institute are active worldwide since more than 20 years but only now we can speak about global movement supported and promoted by major business school in the US and Europe. From one hand, it proves that business has accumulated enough financial and intellectual means to make social emphasis in activities, from the other hand, society becomes more and more concerned about the responsibility for global problems (as for example ecology, that is impossible to face within a single group or even a single country).
I think, the fact that SE becomes supported by business schools is a turning point, as they can promote social responsibility in new growing business society. In any case, it means another higher level of business maturity.
So far, it is even more important to use modern applications, techniques, strategies and intelligent approach to develop social business component to stimulate targeted groups and to develop in whole respect of their environment, without discredit neither business intentions nor the social idea as a whole.
mardi 22 janvier 2008
VENTE PRIVEE
Vente-privee.comVente Privée is a leader in private e-sales companies, was founded by Jacques-Antoine Granjon. Since 20 years he made a success as a wholesaler off line by selling out end of brands’ series for small supermarkets and discount chains. The new conception of 2001 supposed selling of brands’ end series through the internet during time limited sessions and with limited access.
In 2006 Vente Privée organized around 470 sales events; in 2007 the estimated number was 700. The society is very profitable. The turnover nearly doubles per year, as well as the number of supplying partners is growing very fast.
The name Vente Privée is due to the principle of limited access for purchases: subscription is obligatory through a reference person’s e-mail. The sales are usually hold in 3 days sessions where brands’ end-stocks sale out with considerable discounts.
The business model of private sales allows big suppliers to stock out their warehouses at the end of the series and moderating seller (Vente Privée) to suggest their selected publics enjoying the brand items for considerable discounted prices.
The sales are released on “event” basis, creating the appeal of exclusiveness and cut down prices.
Nowadays the sales are hold by invitation and take place up to 15-18 times a week.
The range of the products sold is very wide, nevertheless the main sales are still in men, women and children clothes. Discount range can fall down to 70-80 per cents, in general the price are really very interesting, but the chance to seize a grand brand article can be afforded for those who perform purchasing within several minutes since the sales session starts at 7 a.m….
Vente Privée makes huge investments for internal logistics. New warehouses are bought in advance to assure the future sales turnover. New logistic system allows to stock out the warehouses 2-3 times a day. The expansion in other European countries has started by Germany and Spain. For future logistic improvement Vente Privée considers the partnership with DHL.
The main disadvantage Vente privée reproached for is an important delay of delivery that can reach 3-4 weeks.
Presentation options are on reinforced by 8 collaborating teams of shooting and 18 freelance photographers producing about 400 references by week. About 400.000 euros were invested in the own music studio where about 700 music items have already been created.
Vente Privée makes further focus on regularly renovated animation. The next ambition of private sales is to create an appeal for selected customers to visit regularly the site and create a club ambience.
Customer relationships department counts about 50 persons,
assuring right interaction between the privileged auditorium and private sales club. Vente Privée has its supporting blogg (moderated by Cecile de Rostand) as well as an external call center in Lille.
The business model of private sales allows big suppliers to stock out their warehouses at the end of the series and moderating seller (Vente Privée) to suggest their selected publics enjoying the brand items for considerable discounted prices.
The sales are released on “event” basis, creating the appeal of exclusiveness and cut down prices.
Nowadays the sales are hold by invitation and take place up to 15-18 times a week.
The range of the products sold is very wide, nevertheless the main sales are still in men, women and children clothes. Discount range can fall down to 70-80 per cents, in general the price are really very interesting, but the chance to seize a grand brand article can be afforded for those who perform purchasing within several minutes since the sales session starts at 7 a.m….
Vente Privée makes huge investments for internal logistics. New warehouses are bought in advance to assure the future sales turnover. New logistic system allows to stock out the warehouses 2-3 times a day. The expansion in other European countries has started by Germany and Spain. For future logistic improvement Vente Privée considers the partnership with DHL.
The main disadvantage Vente privée reproached for is an important delay of delivery that can reach 3-4 weeks.
Presentation options are on reinforced by 8 collaborating teams of shooting and 18 freelance photographers producing about 400 references by week. About 400.000 euros were invested in the own music studio where about 700 music items have already been created.
Vente Privée makes further focus on regularly renovated animation. The next ambition of private sales is to create an appeal for selected customers to visit regularly the site and create a club ambience.
Customer relationships department counts about 50 persons,
assuring right interaction between the privileged auditorium and private sales club. Vente Privée has its supporting blogg (moderated by Cecile de Rostand) as well as an external call center in Lille.
Pivate sales market
The idea of private sales is widely used in European market, Vente-privee.com has several serious competitors in the same business model, as
Achat VIP is the most challenging competitor, providing great discounts and a good selection of articles.
http://www.achatvip.com/nous.php
Espacemax is mostly focused on mode, luxe and design; discounts could be surprising but the number of sales session achieves 2-3 only.
http://www.espacemax.com/log/index.html?fuseaction=login
Surinvitation.com – the launch of TF, at first to support TV sales, then became a successful entry for privates sales options. Product range is variable - prêt a porter, shoes, jewelry, cosmetics, home facilities etc.
http://www.surinvitation.com/index.php?tpl=4
Some other sites using the private sales option but focused on other product areas:
Vente Unique: specialized in quality design furniture and decoration articles.
http://www.vente-unique.com/
Voyage privée: based on the same principle of sales in limited time session; during 2-3 days provides holidays options with considerable discount.
http://www.voyage-prive.com/qui-sommes-nous.php
The idea of private sales is widely used in European market, Vente-privee.com has several serious competitors in the same business model, as
Achat VIP is the most challenging competitor, providing great discounts and a good selection of articles.
http://www.achatvip.com/nous.php
Espacemax is mostly focused on mode, luxe and design; discounts could be surprising but the number of sales session achieves 2-3 only.
http://www.espacemax.com/log/index.html?fuseaction=login
Surinvitation.com – the launch of TF, at first to support TV sales, then became a successful entry for privates sales options. Product range is variable - prêt a porter, shoes, jewelry, cosmetics, home facilities etc.
http://www.surinvitation.com/index.php?tpl=4
Some other sites using the private sales option but focused on other product areas:
Vente Unique: specialized in quality design furniture and decoration articles.
http://www.vente-unique.com/
Voyage privée: based on the same principle of sales in limited time session; during 2-3 days provides holidays options with considerable discount.
http://www.voyage-prive.com/qui-sommes-nous.php
Future of ventes privées
Private sales go through the tough competition period. As number of sites and products turnover increases, everyone adapts the initial concept to the current market response.
1. Product range tends to diversify – good way not to be dependent on one category’s sales.
Luxury sales are opening the door to more common brands.
2. To protect the concept of privacy some sites declare to stop the subscription. I think it would be interesting to monitor if they do.
3. High competition pushes the companies to create more and more sophisticated presentation, editorial and animation components. “Event” model and animation takes even greater importance than ever.
4. To gain new customer French “private sellers” launch their expansion to other European countries. A lot of spots have been already created, but the crucial point – logistic and CRM services will face a lot of work to set up an appropriate network.
More explanation for Vente Privee development is here, in the interview of the company CEO - Jacques-Antoine Granjon for Journal du Net:
http://www.journaldunet.com/itws/it-granjon-lecteurs.shtml
Private sales go through the tough competition period. As number of sites and products turnover increases, everyone adapts the initial concept to the current market response.
1. Product range tends to diversify – good way not to be dependent on one category’s sales.
Luxury sales are opening the door to more common brands.
2. To protect the concept of privacy some sites declare to stop the subscription. I think it would be interesting to monitor if they do.
3. High competition pushes the companies to create more and more sophisticated presentation, editorial and animation components. “Event” model and animation takes even greater importance than ever.
4. To gain new customer French “private sellers” launch their expansion to other European countries. A lot of spots have been already created, but the crucial point – logistic and CRM services will face a lot of work to set up an appropriate network.
More explanation for Vente Privee development is here, in the interview of the company CEO - Jacques-Antoine Granjon for Journal du Net:
http://www.journaldunet.com/itws/it-granjon-lecteurs.shtml
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